TikTok Issues Coinciding With U.S. Ownership Rollout: What Users and Creators Are Experiencing

TikTok’s U.S. Ownership Rollout Sparks Widespread App Concerns

As TikTok enters a new chapter under its U.S. ownership structure, many users and creators are reporting noticeable issues with the app’s performance, features, and content delivery. While TikTok remains one of the most downloaded and influential social platforms in the world, the timing of recent glitches and disruptions has raised questions about whether these problems are coinciding with the transition in ownership and operations.

From algorithm irregularities to posting delays, the rollout has triggered renewed debate about platform stability, transparency, and trust.

What Changed With TikTok’s U.S. Ownership?

The U.S. ownership rollout was designed to address national security and data privacy concerns while allowing TikTok to continue operating domestically. However, large-scale operational changes — including infrastructure adjustments, governance updates, and system migrations — can often result in temporary instability for digital platforms.

For many users, the transition has been anything but seamless.

Common TikTok Issues Reported During the Rollout

1. App Outages and Performance Glitches

Users across the U.S. have reported:

• Videos failing to load

• Frozen or blank “For You” pages

• Comment sections not appearing

• Slow refresh and buffering issues

• Censorship Claims

  
  

2. Algorithm Disruptions and Feed Irregularities

One of the most talked-about concerns involves changes to TikTok’s algorithm. Users and creators claim:

• Sudden drops in views and engagement

• Repetitive or irrelevant content on the For You Page

• Videos no longer reaching typical audiences

  
  

For creators who rely on TikTok for income or brand partnerships, algorithm instability can have immediate financial consequences.

3. Posting, Analytics, and Monetization Errors

Many creators have also reported:

• Videos stuck in “processing” or under review

• Incorrect or missing analytics data

• Delayed or inaccurate creator fund payouts

  
  

These issues have led some influencers to pause campaigns or shift content to other platforms until consistency returns.

4. Missing or Inconsistent Features

Some users claim features appear and disappear without explanation, including:

• Repost buttons

• TikTok Shop links

• Search functionality

• Account switching glitches

  
  

How Creators and Brands Are Responding

In response to the uncertainty, many creators and brands are:

• Diversifying content across Instagram Reels, YouTube Shorts, and emerging platforms

• Reducing reliance on TikTok for launches or campaigns

• Actively monitoring analytics for unusual changes

  
  

Is TikTok Stabilizing Post-Rollout?

On Monday, TikTok said that it was experiencing a major infrastructure issue triggered by a power outage at one of its U.S. data center partner sites. 

TikTok has stated that it is actively working to resolve technical issues and improve platform stability. While some functionality has returned for many users, others continue to report lingering problems — suggesting that full stabilization may take time.

For now, creators and users alike are watching closely.