From Twin Mom to T is for Tame: How Becky Turned a Hair Struggle Into a Gentle Solution for Kids

Becky-Founder of T Is for Tame

Like many new parents, Becky was simply trying to make it through those early months with newborn twins. But there was one small problem she could not ignore. Both babies were born with full heads of hair, and nothing on store shelves seemed made for them. The products she found were either too harsh, too sticky, or clearly designed for adults and repackaged for kids.

What began as a daily frustration during busy mornings quickly turned into a deeper question: why were there so few gentle, effective options for babies and toddlers with unruly hair? Becky started researching ingredients, testing textures, and even mixing her own ideas at home. The more she searched, the clearer it became that other parents were facing the same challenge.

That realization led to the creation of T is for Tame, a hair care brand designed specifically for babies and kids. Built with plant-based ingredients and a focus on simplicity, the products aim to make hair care easier for parents while helping children feel comfortable and confident in their own hair.

In this conversation with pvmmag.com, Becky shares how a real-life parenting moment sparked a business idea, why children’s hair care deserves more attention, and how a calm morning routine can make a bigger difference than people might expect.

What was going through your mind in those early months with your twins when you realized their hair needed something you couldn’t find in stores?

Becky: In those early months, I was honestly just trying to survive like most new moms. When they were born with full heads of hair, I realized there wasn’t anything that felt truly made for babies with unruly hair. Everything was either too harsh, too sticky, or clearly just a smaller version of an adult product. I remember thinking, “Why is this so hard?” I didn’t want perfection - I just wanted something gentle that worked.

At what point did this go from a personal mom problem to “I think I need to create this myself”?

Becky: It shifted when I couldn’t stop thinking about it. I kept trying different products, mixing things at home, and researching ingredients. The more I looked, the more I realized there was a real gap in the market. That’s when it clicked - if I couldn’t find it, other parents probably couldn’t either. That’s when it stopped being a frustration and started becoming a responsibility and a passion.

When you started researching existing kids' hair products, what stood out to you in a disappointing way?

Becky: Two things: performance and ingredients. Many products were either overly complicated and filled with unnecessary additives, or they simply didn’t work on delicate baby hair. There was also very little focus on taming hair for babies and toddlers - just basic shampoo and conditioner. It felt like children’s hair was an afterthought.

Creating products for babies and kids requires a different level of care. How hands-on were you in the formulation process?

Becky: Extremely hands-on. From day one, I was involved in ingredient selection, testing textures, evaluating hold levels, and ensuring everything met our standards for safety and gentleness. Babies’ skin and scalps are more delicate, so every decision mattered. I tested products in real life, during nap time, daycare mornings, and messy afternoons. It had to work in the real world.

How do you balance keeping ingredients clean and gentle while still making sure the products actually work on textured or hard-to-manage hair?

Becky: That balance is everything. We focus on plant-based ingredients like coconut and jojoba oils for moisture, and gentle styling agents like tapioca starch for hold. The goal isn’t stiff or crunchy hair - it’s soft control. Clean doesn’t mean ineffective. It just means being thoughtful about what you include and what you leave out.

You’ve said taming hair is about more than looks. How have you seen hair care routines impact a child’s confidence?

Becky: Hair is deeply tied to identity. When kids feel comfortable and confident in how they look, it changes their posture, their smile, and even how they interact with others. I’ve seen my own children light up when they feel “ready.” It’s not about forcing a style, it’s about helping them feel seen and cared for and comfortable with any type of hair they were born with.

What does a typical hair routine look like in your home now, and how did that shape the way T is for Tame products are designed?

Becky: Our routine is quick and realistic. A little water to refresh, a small amount of our Taming Spray to detangle, followed by a dollop of our Taming Cream or Taming Gel, and a gentle brush or finger-style. That’s it. Mornings are busy - products must be easy to use, lightweight, and forgiving. That simplicity directly shaped our formulas and packaging. Parents don’t have time for complicated steps.

What kinds of messages or feedback from parents have stayed with you the most?

Becky: The ones that say, “Hair time is no longer a fight.” When parents tell me their child now sits calmly or even enjoys the routine, that means everything. I’ve also heard from parents of children with curly, textured hair who finally feel represented. Those messages stay with me.

As a certified women-owned business, what has the entrepreneurial journey taught you about yourself?

Becky: It’s taught me resilience. Building a brand while raising children forces you to grow quickly. I’ve learned to trust my instincts, ask better questions, and not wait for permission. There’s power in building something rooted in your lived experience as a woman and a mother.

Many parents assume kids can use smaller amounts of adult products. Why is that not always a good idea?

Becky: Children’s scalps and skin are more sensitive, and adult products are often formulated with stronger fragrances, alcohols, or heavier styling agents. Even in small amounts, they can cause buildup or irritation. Kids’ hair also has different needs, especially fine or curly hair, so using the right formulation makes a real difference.

Hair time can easily turn into a battle. What are some simple ways parents can make it a calmer, more positive experience?

Becky: Consistency helps. A predictable routine makes children feel secure. Using gentle products that don’t tug or harden hair reduces discomfort. And involving them, letting them hold the brush or choose a clip, gives them ownership. Hair time should feel nurturing, not stressful.

If you could change one thing about the way the industry approaches children’s hair care, what would it be?

Becky: I would love to see more intention. Children deserve products that are thoughtfully formulated, inclusive of different hair textures, and treated with the same innovation we give adult beauty. Kids’ hair care shouldn’t be an afterthought - it should be its own category, rooted in care and confidence.