Warning for Content Creators: TheVeryTooth UGC “Opportunity” May Be a Scam

Content creators and influencers are always on the lookout for brand partnerships that allow them to showcase products while earning money. However, not every opportunity is legitimate, and recent reports suggest that TheVeryTooth, a company promoting its SonicBloom toothbrush, may be targeting creators with a suspicious UGC (user-generated content) offer.

What’s Happening?

PVM Magazine recently received an email from TheVeryTooth inviting creators to produce either a short Instagram Reels-style video or product photos featuring their SonicBloom toothbrush. According to the project guidelines posted on their site, participants are asked to:

• Create a 15–60 second vertical video showcasing the SonicBloom toothbrush, OR

• Submit 10 high-quality product photos highlighting the brush in a clean, visually appealing way.

  
  

The guidelines state that creators have creative freedom — they can feature themselves using the product, show product-only shots, or combine both. Voice-over is optional, but if included, it should be in English.

TheVeryTooth Catch 

While TheVeryTooth promises a payout of €650, creators are required to purchase the SonicBloom toothbrush themselves, albeit at a “50% creator discount.” Essentially, participants are being asked to pay upfront for a product with no guaranteed payment, a red flag often associated with scam operations.

Why TheVeryTooth Opportunity Raises Concerns 

Legitimate UGC campaigns typically provide the product for free before requesting content creation. Asking creators to pay upfront while promising payment afterward puts the risk entirely on the participant. Additionally, there have been reports online from other content creators who have either not received payment or received limited communication after submitting their work.

Key Takeaways for Creators

1. Do your research: Check reviews, creator forums, and social media for any red flags before participating in UGC campaigns.

2. Avoid upfront payments: Never pay for a product with the expectation of reimbursement from a brand.

3. Verify contact sources: Official company emails should match verified domains. Suspicious or generic emails are often signs of scams.

4. Trust your instincts: If something seems too good to be true, it probably is.

   
   

While the promise of €650 for a short video or product photos may seem tempting, the requirement for creators to buy the product themselves should serve as a warning. Pvmmag.com advises content creators to proceed with caution and always prioritize legitimate brand partnerships that don’t put them at financial risk.

Creators interested in UGC opportunities should stick to verified platforms or brands with a proven history of paying contributors promptly.